Post-purchase in-store campaign

Abstract

In view of boosting their products sales and enhancing their customers’ experience in their stores and on their website, Yves Rocher decided to call upon Luckycycle to create a gamified post-purchase campaign.

The campaign was launched in Belgium and Luxembourg and was deployed in 100 physical stores. It spanned for two weeks around Mother’s day 2018.

Our client provided us with the type of game they wished to implement, the rewards they wanted to give out and the rules for players to become winners.

Keywords

Sales promotion, Customer experience enhancement, In-store marketing, Customer retention, Gamification

Date

March 2018

Client

Yves Rocher