Post-purchase campaign


Looking to boost their secondary ODs sales and to enhance the user experience on their website, Thalys called upon LuckyCycle to create a gamified marketing campaign spanning for a day in April 2019.

The campaign was deployed in Belgium, the Netherlands, Germany and France. Our client provided us with the type of game they wished to implement, as well as its rules determining eligibility for playing –and winning.


Customer experience enhancement, Products promotion, Customer retention, Gamification


April 2019



On-site advertising | Thalys campaign 2019

Pop-in advertising | Thalys campaign 2019

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