Post-purchase campaign

Abstract

Looking to boost their secondary ODs sales and to enhance the user experience on their website, Thalys called upon LuckyCycle to create a gamified marketing campaign spanning for a day in April 2019.

The campaign was deployed in Belgium, the Netherlands, Germany and France. Our client provided us with the type of game they wished to implement, as well as its rules determining eligibility for playing –and winning.

Keywords

Customer experience enhancement, Products promotion, Customer retention, Gamification

Date

April 2019

Client

Thalys