Generation loyalty won’t buy anything from a retailer without a discount or benefit. The evolution of retail rewards has grown from an occasional 10% voucher code, collecting points with the advent of Sainsbury’s Nectar and Tesco Clubcard to receiving repeated discounts on favourite products, as seen recently with Waitrose’s personalised loyalty scheme.
Media Markt has debuted a new type of multi-channel promotional campaign, offering instore customers the chance to win their purchases for free. Europe’s largest electronics retailer, which has over 750 stores in 14 countries, partnered with promotions technology company Luckycycle to initially install interactive kiosks in 24 stores in Belgium.
Media Markt has tested out new interactive kiosks in its stores, offering customers the chance to win their purchases for free. The electronics retailer, which has over 750 stores in 14 countries, has partnered with UK startup Luckycycle to initially install kiosks in 24 stores in Belgium. The two week campaign ran across all entertainment products.
Shoppers at electronics retailer Media Markt could win back the money they had just spent on items by playing an in-store roulette platform. After paying for their goods at the tills, customers could take their receipt to one of the store’s iPad-embedded gamified kiosks for a chance to claim back their money.
Clinique partnered with digital software company Luckycycle to boost online traffic and engagement in its e-shop with a sales campaign that offers randomly-selected customers their whole basket for free. As customers browse the site they are informed that there is a one in ten chance that they will receive their entire shop for free.
Sports Direct sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free. Europe’s largest online swimwear retailer has partnered with promotions technology company Luckycycle to install the software permanently on its website as a continual reward scheme for loyal customers.
Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free. The online swimwear retailer has partnered with promotions technology company Luckycycle to install the software permanently on its website as a continual reward scheme for loyal customers.
