Swimshop has seen a 41per cent customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free. The online swimwear retailer has partnered with promotions technology company Luckycycle to install the software permanently on its website as a continual reward scheme for loyal customers.
American Tourister is to test an innovative promotional method as it looks to boost social engagement with consumers. The luggage manufacturer, owned by Samsonite and present in 90 countries, will offer customers an opportunity to win their purchases for free in an upcoming social media campaign in conjunction with promotions tech company Luckycycle.
American Tourister is to test an innovative promotional method to boost social engagement, by offering customers the opportunity to win their purchases for free in an upcoming campaign. The campaign will run across American Tourister’s entire range of online products for one month on its UK website.
Luggage retailer American Tourister is partnering with Luckycycle throughout August to offer UK online customers a one in ten chance to win their purchases for free. Players will be asked to share their experience on Twitter and Facebook; unsuccessful customers who do so will be given a second chance to win something.
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. Luckycycle launched in the UK earlier this year and other clients include Clinique, Royal Canin and Europe’s largest electronics retailer Media Markt.
UK-based beauty box subscription website latestinbeauty.com experienced a spike in sales following a recent campaign. The company ran a promotion in March to coincide with the Easter weekend in partnership with retail promotions company Luckycycle®, whose other clients include companies such as Clinique.
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Luckycycle is in the spotlight. Luckycycle brings drama to the online shopping experience by offering shoppers the chance to win their online basket for free and share their results on social media.
Luxury retailers have an image to uphold. Premium brands’ carefully crafted reputations coupled with their loyal customers’ expectations mean they rarely discount outside of traditional summer and winter sales. But with fierce competition online, how can luxury brands engage consumers without damaging perceived brand value?
A string of recent ad campaigns have highlighted the importance of customer engagement and the need for retailers to connect with their customers. Jeff Bezos, CEO of Amazon quoted: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”