As a way for Yves Rocher to increase their lead generation and their customer database, LuckyCycle was brought to create an engaging and rewarding campaign in the form of a wheel of fortune.
The campaign was deployed in Belgium and the Netherlands and was created in both French and Dutch. The client provided us with the gifts they meant to give out, as well as the number of winners. In this case, they decided 100% of players would win at least a discount on their order. Programmatics and Facebook retargeting were also deployed.
Leads generation, CRM data collection, Customer engagement, Gamification